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11 Magento Extensions for Christmas | Posted by Olga Kochetkova

Is your store ready for the upcoming holiday season? Below you may find some ideas on how to make sure you get a bigger slice of the holiday sales pie this year. Please keep in mind that these...

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Responsive Design for eCommerce | Posted by Olga Kochetkova

Responsive web design is a big hit these days, and, naturaully, online merchants tweak their stores to comply with the trend and convert more shoppers from any device. The latest Magento CE 1.9 has a...

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Zend_Date: New Year Problems | Posted by Olga Kochetkova

With Christmas over and the New Year approaching the world is getting some rest between the two holidays. The same goes on at AITOC’s support department: there are very few tickets, there’s time to...

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Migrating the Mail System to a New Server: Unexpected Problems. | Posted by...

There is plenty of information on the web regarding server migration. A lot of attention is dedicated to a choice of hosting provider, support quality, server configuration and operation system. But...

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Smart Reports Module Announcement | Posted by Olga Kochetkova

There is more value in your sales that just the revenue they generate. Your sales provide you with essential decision making data, but you need to look into it to make use of it. This is why AITOC just...

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Not just another One Step Checkout module | Posted by Olga Kochetkova

AITOC is happy to introduce One Step Checkout Manager  extension for Magento. “Oh no, not another Magento One Step Checkout module,” you might say.  While there are plenty of extensions that are...

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Importance of Page Load Speed for Magento Store | Posted by Olga Kochetkova

The main goal of any online store is to increase sales. Sales greatly depend on conversion rate, so the improvement of conversion rates is one of the priorities for online stores. Store owners think of...

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Cultural bloopers in eCommerce: the hurdles in the way to going global |...

              A significant part of today’s eCommerce is international. This implies the necessity to match a globalized web store's offers to different linguistic and cultural environments. A failure...

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eCommerce Fraud Prevention | Posted by Olga Kochetkova

1. eCommerce Fraud. Current Situation. Once retail went online fraudsters followed suit. Cyberspace opened up some new opportunities not only for honest trade, but for crookery. Both roles the seller...

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Timely and flexible purchase shipment: delivering customer satisfaction. |...

Delivery terms are important for online shoppers. The faster, the cheaper – the better. A 2012 study by ComScore commissioned by UPS provides convincing stats backing up this statement: 60% of online...

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Best server configuration for your Magento store: the Why and the How. |...

In Magento system requirements there is no info about choosing and configuring your server. Nonetheless, proper server is crucial for your store’s performance. Poor server choice is likely to result in...

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Bits of Harmful Advice | Posted by Olga Kochetkova

Based on true stories...   Whenever you seek support, use these tips to resolve issues as fast as possible:  1. Use as general description of the problem as possible, like “major problem”, “big issue”,...

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Magento Templates: Paid or Free? | Posted by Olga Kochetkova

Theme is an important element of your Magento store. It is the visual representation of your frontend, the first thing your potential customers see when they come to your website. The choice of themes...

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How to Make the Most of Your Customer Feedback | Posted by Ashley Verrill

I've always been the kind of person that learns by doing. If I buy something that requires assembly, I just rip open the box and start trying to fit pieces together – no time for instructions....

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Magento and PayPal Sandbox | Posted by Olga Kochetkova

This is a tutorial for integrating your Magento store with PayPal Sandbox. The PayPal Sandbox is a testing environment that duplicates a live PayPal site, but without actually processing a transaction....

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How to build an affordable online store with Magento | Posted by Olga Kochetkova

It is possible to build a good online store without throwing loads of money at it. At times you'll have to become a grass blade wriggling up though a layer of asphalt, but it is easy, once you overcome...

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Skills of a Software Developer | Posted by Olga Kochetkova

Software developers need little knowledge to do their work properly and to be successful. Now you think I’m crazy, don’t you? Let me explain.   Delusion emerges because people have to practice a lot...

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A newbie sets up a Magento store from scratch. Part 2 | Posted by Olga...

Magento newbie's adventures continue. Now that the basic steps are taken, he tries to create different types of products, struggles with static blocks, and installs extensions to simplify admin's life...

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A newbie sets up a Magento store from scratch. Part 1 | Posted by Olga...

We decided to see how hard it is for a person with no previous experience in web design or eCommerce to set up a Magento store using only the User Manual and the resources available online. Our new...

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Use Positive and Negative Customer Reviews to Improve your Sales | Posted by...

Customer reviews are an important factor that contributes to online and offline shoppers' purchasing decisions.  They have great power, and utilizing this power to your benefit will bring a positive...

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