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Mobile Magento. What are the prospects? | Posted by Olga Kochetkova

RecentlyI came across a site that is run by Google and is dedicated to mobile internet promotion. And I thought, if Google runs a particular site on the subject, it must be a real trend. It would be...

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Ten reasons for cart abandonment | Posted by Olga Kochetkova

How often do you leave your full shopping cart in a supermarket? Never?  Once or twice in your life?  So why so many online customers (cart abandonment rate averages over 65% according to Baymard...

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Reasons for Magento slow performance | Posted by Olga Kochetkova

Benefits of Magento make it the leading eCommerce solution (25% share according to wappalyzer.com). There are plenty of reasons to choose Magento over other eCommerce platforms, but along with the...

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Discounts: great promotion tool. Or is it? | Posted by Olga Kochetkova

Merchants often use discounts to entice customers to make a purchase. Why would your company want to offer discounts? Usually, main reasons are common:●    Move obsolete and out-of-date stock;●...

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Speed up Magento 2 times in 3 simple steps | Posted by Olga Kochetkova

Please note, this article is intended for qualified professionals. You take full responsibility over the actions that you decide to undertake based on the suggestions from this article. Please note...

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Using APC to speed up Magento | Posted by Olga Kochetkova

Alternative PHP Cache (APC) is a rather new and yet already popular technology in web development. APC is widely used as an opcode (operation code) cache engine or as they are commonly called – as PHP...

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Recommended Magento Server Configuration | Posted by Olga Kochetkova

In this article we offer some recommendations on how to choose a server that would meet the requirements of your Magento store. Magento provides a broad array of features for online store creation, but...

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Magento Software Requirements | Posted by Olga Kochetkova

Please note that this article is intended for qualified professionals. You take full responsibility over the actions that you decide to undertake based on the suggestions from this article. Please...

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Layout XML | Posted by Olga Kochetkova

In Magento, layouts determine which content blocks are placed within Magento framework patterns (.phtml files), that in their turn determine the complete structure of a store’s template. Magento layout...

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The Future of eCommerce: What Will Be of Value? | Posted by Olga Kochetkova

On the cusp of 2008-2009 crisis eCommerce was one of the few to maintain growth. It is still growing and evolving. Let's have a peek into how and what it will be meaningful to sell when current trends...

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Most Valuable Traffic Sources | Posted by Olga Kochetkova

Every site owner is concerned about incoming site traffic. It’s getting more and more difficult to get a bigger slice of that traffic pie because the competition is severe. It seems like a lot of...

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Online/Offline in peace | Posted by Olga Kochetkova

        If you are reading this article, there is little to add to your understanding of the advantages of online shopping. But we also know that the popularity of brick-and-mortar stores is still...

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Choosing the Right Type of Product in Magento | Posted by Olga Kochetkova

Selling products in groups, bundles, or with multiple optional attributes is a frequent necessity for online merchants. Nearly as frequently as they need this, some novice Magento users have a hard...

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Controlling your Magento Store | Posted by Olga Kochetkova

As a pretty intricate piece of software mounted on or, if you wish, put into a chunk of no less sophisticated hardware, a Magento-based store has to be carefully looked after for bugs and other...

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Selling Customizable Products with Magento: Problems and Solutions | Posted...

The most popular type of product customization that online stores can offer is printing custom images on various products. Customers can add some uniqueness to t-shirts, calendars, posters, mugs, water...

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Migrating Magento Store To a Newer Version | Posted by Olga Kochetkova

You optimize your Magento store to make it more convenient for customers and for yourself, you pay for customizations, buy extensions, improve design and usability. But Magento doesn't stand still and...

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Use Positive and Negative Customer Reviews to Improve your Sales | Posted by...

Customer reviews are an important factor that contributes to online and offline shoppers' purchasing decisions.  They have great power, and utilizing this power to your benefit will bring a positive...

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A newbie sets up a Magento store from scratch. Part 1 | Posted by Olga...

We decided to see how hard it is for a person with no previous experience in web design or eCommerce to set up a Magento store using only the User Manual and the resources available online. Our new...

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A newbie sets up a Magento store from scratch. Part 2 | Posted by Olga...

Magento newbie's adventures continue. Now that the basic steps are taken, he tries to create different types of products, struggles with static blocks, and installs extensions to simplify admin's life...

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Skills of a Software Developer | Posted by Olga Kochetkova

Software developers need little knowledge to do their work properly and to be successful. Now you think I’m crazy, don’t you? Let me explain.   Delusion emerges because people have to practice a lot...

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