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Mobile Magento. What are the prospects? | Posted by Olga Kochetkova
RecentlyI came across a site that is run by Google and is dedicated to mobile internet promotion. And I thought, if Google runs a particular site on the subject, it must be a real trend. It would be...
View ArticleTen reasons for cart abandonment | Posted by Olga Kochetkova
How often do you leave your full shopping cart in a supermarket? Never? Once or twice in your life? So why so many online customers (cart abandonment rate averages over 65% according to Baymard...
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Reasons for Magento slow performance | Posted by Olga Kochetkova
Benefits of Magento make it the leading eCommerce solution (25% share according to wappalyzer.com). There are plenty of reasons to choose Magento over other eCommerce platforms, but along with the...
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Discounts: great promotion tool. Or is it? | Posted by Olga Kochetkova
Merchants often use discounts to entice customers to make a purchase. Why would your company want to offer discounts? Usually, main reasons are common:● Move obsolete and out-of-date stock;●...
View ArticleSpeed up Magento 2 times in 3 simple steps | Posted by Olga Kochetkova
Please note, this article is intended for qualified professionals. You take full responsibility over the actions that you decide to undertake based on the suggestions from this article. Please note...
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Using APC to speed up Magento | Posted by Olga Kochetkova
Alternative PHP Cache (APC) is a rather new and yet already popular technology in web development. APC is widely used as an opcode (operation code) cache engine or as they are commonly called – as PHP...
View ArticleRecommended Magento Server Configuration | Posted by Olga Kochetkova
In this article we offer some recommendations on how to choose a server that would meet the requirements of your Magento store. Magento provides a broad array of features for online store creation, but...
View ArticleMagento Software Requirements | Posted by Olga Kochetkova
Please note that this article is intended for qualified professionals. You take full responsibility over the actions that you decide to undertake based on the suggestions from this article. Please...
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Layout XML | Posted by Olga Kochetkova
In Magento, layouts determine which content blocks are placed within Magento framework patterns (.phtml files), that in their turn determine the complete structure of a store’s template. Magento layout...
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The Future of eCommerce: What Will Be of Value? | Posted by Olga Kochetkova
On the cusp of 2008-2009 crisis eCommerce was one of the few to maintain growth. It is still growing and evolving. Let's have a peek into how and what it will be meaningful to sell when current trends...
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Most Valuable Traffic Sources | Posted by Olga Kochetkova
Every site owner is concerned about incoming site traffic. It’s getting more and more difficult to get a bigger slice of that traffic pie because the competition is severe. It seems like a lot of...
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Online/Offline in peace | Posted by Olga Kochetkova
If you are reading this article, there is little to add to your understanding of the advantages of online shopping. But we also know that the popularity of brick-and-mortar stores is still...
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Choosing the Right Type of Product in Magento | Posted by Olga Kochetkova
Selling products in groups, bundles, or with multiple optional attributes is a frequent necessity for online merchants. Nearly as frequently as they need this, some novice Magento users have a hard...
View ArticleControlling your Magento Store | Posted by Olga Kochetkova
As a pretty intricate piece of software mounted on or, if you wish, put into a chunk of no less sophisticated hardware, a Magento-based store has to be carefully looked after for bugs and other...
View ArticleSelling Customizable Products with Magento: Problems and Solutions | Posted...
The most popular type of product customization that online stores can offer is printing custom images on various products. Customers can add some uniqueness to t-shirts, calendars, posters, mugs, water...
View ArticleMigrating Magento Store To a Newer Version | Posted by Olga Kochetkova
You optimize your Magento store to make it more convenient for customers and for yourself, you pay for customizations, buy extensions, improve design and usability. But Magento doesn't stand still and...
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Use Positive and Negative Customer Reviews to Improve your Sales | Posted by...
Customer reviews are an important factor that contributes to online and offline shoppers' purchasing decisions. They have great power, and utilizing this power to your benefit will bring a positive...
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A newbie sets up a Magento store from scratch. Part 1 | Posted by Olga...
We decided to see how hard it is for a person with no previous experience in web design or eCommerce to set up a Magento store using only the User Manual and the resources available online. Our new...
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A newbie sets up a Magento store from scratch. Part 2 | Posted by Olga...
Magento newbie's adventures continue. Now that the basic steps are taken, he tries to create different types of products, struggles with static blocks, and installs extensions to simplify admin's life...
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Skills of a Software Developer | Posted by Olga Kochetkova
Software developers need little knowledge to do their work properly and to be successful. Now you think I’m crazy, don’t you? Let me explain. Delusion emerges because people have to practice a lot...
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How to build an affordable online store with Magento | Posted by Olga Kochetkova
It is possible to build a good online store without throwing loads of money at it. At times you'll have to become a grass blade wriggling up though a layer of asphalt, but it is easy, once you overcome...
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Magento and PayPal Sandbox | Posted by Olga Kochetkova
This is a tutorial for integrating your Magento store with PayPal Sandbox. The PayPal Sandbox is a testing environment that duplicates a live PayPal site, but without actually processing a transaction....
View ArticleHow to Make the Most of Your Customer Feedback | Posted by Ashley Verrill
I've always been the kind of person that learns by doing. If I buy something that requires assembly, I just rip open the box and start trying to fit pieces together – no time for instructions....
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Magento Templates: Paid or Free? | Posted by Olga Kochetkova
Theme is an important element of your Magento store. It is the visual representation of your frontend, the first thing your potential customers see when they come to your website. The choice of themes...
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Bits of Harmful Advice | Posted by Olga Kochetkova
Based on true stories... Whenever you seek support, use these tips to resolve issues as fast as possible: 1. Use as general description of the problem as possible, like “major problem”, “big issue”,...
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Best server configuration for your Magento store: the Why and the How. |...
In Magento system requirements there is no info about choosing and configuring your server. Nonetheless, proper server is crucial for your store’s performance. Poor server choice is likely to result in...
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Timely and flexible purchase shipment: delivering customer satisfaction. |...
Delivery terms are important for online shoppers. The faster, the cheaper – the better. A 2012 study by ComScore commissioned by UPS provides convincing stats backing up this statement: 60% of online...
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eCommerce Fraud Prevention | Posted by Olga Kochetkova
1. eCommerce Fraud. Current Situation. Once retail went online fraudsters followed suit. Cyberspace opened up some new opportunities not only for honest trade, but for crookery. Both roles the seller...
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Cultural bloopers in eCommerce: the hurdles in the way to going global |...
A significant part of today’s eCommerce is international. This implies the necessity to match a globalized web store's offers to different linguistic and cultural environments. A failure...
View ArticleImportance of Page Load Speed for Magento Store | Posted by Olga Kochetkova
The main goal of any online store is to increase sales. Sales greatly depend on conversion rate, so the improvement of conversion rates is one of the priorities for online stores. Store owners think of...
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Not just another One Step Checkout module | Posted by Olga Kochetkova
AITOC is happy to introduce One Step Checkout Manager extension for Magento. “Oh no, not another Magento One Step Checkout module,” you might say. While there are plenty of extensions that are...
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Smart Reports Module Announcement | Posted by Olga Kochetkova
There is more value in your sales that just the revenue they generate. Your sales provide you with essential decision making data, but you need to look into it to make use of it. This is why AITOC just...
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Migrating the Mail System to a New Server: Unexpected Problems. | Posted by...
There is plenty of information on the web regarding server migration. A lot of attention is dedicated to a choice of hosting provider, support quality, server configuration and operation system. But...
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Zend_Date: New Year Problems | Posted by Olga Kochetkova
With Christmas over and the New Year approaching the world is getting some rest between the two holidays. The same goes on at AITOC’s support department: there are very few tickets, there’s time to...
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Responsive Design for eCommerce | Posted by Olga Kochetkova
Responsive web design is a big hit these days, and, naturaully, online merchants tweak their stores to comply with the trend and convert more shoppers from any device. The latest Magento CE 1.9 has a...
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11 Magento Extensions for Christmas | Posted by Olga Kochetkova
Is your store ready for the upcoming holiday season? Below you may find some ideas on how to make sure you get a bigger slice of the holiday sales pie this year. Please keep in mind that these...
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